I was the primary art director on a brand campaign relaunch for Sebastian Professional.  We shot three launch ads featuring Cory Kennedy, Charlotte Ronson, and Micky Green.  I was a part of this campaign from start to finish.  This included pre-production talent proposals, ad layouts, on set direction, post-production image selection, compositions, and retouching briefs.  I presented work directly to our P&G client team.

I also led the creation of a brand guidelines document specific to the relaunch.  A few pages from that document are pictured below.

Creative Director: Paul Eustace

Photographer: Robert Lobetta.