Sebastian Professional Brand Relaunch
I was the primary art director on a brand campaign relaunch for Sebastian Professional. We shot three launch ads featuring Cory Kennedy, Charlotte Ronson, and Micky Green. I was a part of this campaign from start to finish. This included pre-production talent proposals, ad layouts, on set direction, post-production image selection, compositions, and retouching briefs. I presented work directly to our P&G client team.
I also led the creation of a brand guidelines document specific to the relaunch. A few pages from that document are pictured below.
Creative Director: Paul Eustace
Photographer: Robert Lobetta.
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