Natalie Walsh
  • Design
  • Make
  • About
  • Contact
Ad for Joe Ciresi, Pennsylvania State Rep
Ad for Joe Ciresi, Pennsylvania State Rep
Ad for Joe Ciresi, Pennsylvania State Rep
Ad for Joe Ciresi, Pennsylvania State Rep

Tech For Campaigns Ads

I worked on a Tech for Campaigns project during the 2020 elections, who connect down ballot campaigns with digital tech volunteers.  I was on a team creating digital assets for Joe Ciresi, a member of the Pennsylvania house of representatives.

I used this project as an excuse to brake open After Effects and Premiere for the first time, and by the end of the project I had the video and animation basics down.  We iterated weekly, trying a variety of formats and styles, evolving forward the ones that performed well.  In the end, the ads I created averaged a 13.38% ad recall lift, which was over 3x the PA Oct. average, and 4x the TFC Oct. nationwide average.  Joe Ciresi won re-election.

It was a fun and rewarding project, and I’m volunteering on another project with them for the 2022 midterms.


Year2020URLciresiforpa.com

  • Prev
  • Next
© 2023 Natalie Walsh. All rights reserved