I worked on a Tech for Campaigns project during the 2020 elections, who connect down ballot campaigns with digital tech volunteers.  I was on a team creating digital assets for Joe Ciresi, a member of the Pennsylvania house of representatives.

I used this project as an excuse to brake open After Effects and Premiere for the first time, and by the end of the project I had the video and animation basics down.  We iterated weekly, trying a variety of formats and styles, evolving forward the ones that performed well.  In the end, the ads I created averaged a 13.38% ad recall lift, which was over 3x the PA Oct. average, and 4x the TFC Oct. nationwide average.  Joe Ciresi won re-election.

It was a fun and rewarding project, and I’m volunteering on another project with them for the 2022 midterms.